Applying digital media in tourism development

Recently, the Thai Nguyen Center for Tourism Promotion and Exploitation held a workshop titled “Applying Digital Media in Tourism Development” for travel companies, accommodation providers, and tourist sites across the province.

The workshop provides a forum for authorities, businesses and content creators to discuss and explore new approaches for tourism promotion.

In reality, mastering digital content has become a vital factor in enhancing the attractiveness of destinations in the Industry 4.0 era. At the workshop, experts from Legacy Agency provided guidance on mobile phone video production skills, an effective promotional tool. Content creators also shared their experience in turning cultural resources and natural landscapes into engaging and widely shared media products.

The workshop also created an opportunity for businesses to address challenges and seek cooperation with the digital creative community, contributing to building a friendly and appealing image of Thai Nguyen tourism in the digital space.