Launching brand identification code for Thai Nguyen tea

On August 5, the Thai Nguyen Department of Science and Technology, in collaboration with the National Numbering and Barcodes Center and relevant agencies, held a conference to launch a plan for developing a brand identification code for Thai Nguyen Tea.

The initiative aims to establish an official and unified digital identification system for the Thai Nguyen Tea brand. The system will integrate product traceability data, improve management efficiency, help combat counterfeit goods and intellectual property infringement, protect intellectual assets, and enhance the brand's reputation, value, competitiveness, and market expansion.

During the pilot phase, 15 enterprises and cooperatives with tea products participating in the 2026 Thai Nguyen International Tea Festival, along with selected outstanding OCOP tea products, will be chosen to adopt the brand identification code.

Based on the pilot results, the system will be further refined and put into use for communications, branding, and trade promotion activities during the festival.

At the conference, participants discussed key issues related to the overall implementation plan, information security, operational mechanisms, regulations governing the management and use of the identification code and domain name, as well as communication and promotional strategies for the Thai Nguyen Tea brand identification system.