Promoting cooperation and enhancing the value of tea products in Japanese market

On June 17, Ms. Nguyen Thi Loan, Vice Chairwoman of the Provincial People's Committee, received and held a working session with a delegation from Food Force Co., Ltd. of Japan, led by CEO Mori Kazuki.

At the meeting, the Vice Chairwoman expressed her hope that Food Force Co., Ltd. would cooperate in surveying tea-growing areas, connecting with local enterprises, cooperatives and research institutions, and engaging in detailed discussions on technical standards, product requirements, and technology transfer opportunities.

She affirmed that Thai Nguyen Province is ready to create favorable conditions for all parties to study and implement practical, effective and long-term cooperation programs.

Mr. Mori Kazuki noted that global demand for matcha and green tea is growing rapidly, while the supply of raw materials for processing in Japan remains limited. This presents an opportunity for tea-producing localities such as Thai Nguyen to become more deeply integrated into the global supply chain.

Food Force Co., Ltd. also expressed its desire to connect Japanese businesses, experts and scientists with Thai Nguyen, supporting the province in applying advanced technologies and enhancing the quality and value of its tea products. Following the meeting, representatives of Food Force Co., Ltd. conducted field visits to several of the province’s leading tea-growing areas.