Masan High-Tech Materials ready for resilient manufacturing

Masan High-Tech Materials (MHT), the global leader in providing advanced tungsten materials used in key industries, is actively resuming business after the pandemic, focusing on innovation, sustainability and resilience.

Mr. Craig Bradshaw, CEO of MHT in the ASEAN Innovations Business Plattform (AIBP) Conference & Exhibition with the theme “Driving Digital Ecosystems in ASEAN” held by AIBP ASEAN in Ho Chi Minh City on August 1 and 2

In the face of challenges in the digital era, MHT has actively implemented various IT and digital applications in its operations to enhance production efficiency, management, and minimise environmental impact.

According to Craig Bradshaw, CEO of MHT, top priority must be reserved for ASEAN manufacturing business in implementing digital solutions to drive revenue growth and improve customer experience.

“To grow and succeed, from both the sales and customer side, it is important to access data and leverage AI to give real-time solutions,” Bradshaw said in the ASEAN Innovations Business Plattform (AIBP) Conference & Exhibition with the theme “Driving Digital Ecosystems in ASEAN” held by AIBP ASEAN in Ho Chi Minh City on August 1 and 2.

“We utilise AI to understand our facilities and identify opportunities to improve the throughput and low-cost efficiency, analyse the equipment results to optimise for 30-35 per cent improvements. This has put ourselves in the forefront of the industry,” said Bradshaw.

In terms of sustainability, given the limited resources in the industry, sustainability to MHT means doing more with less, while at the same time not harming the environment.

“With greater efficiency in processing and production, we provide products, unique to applications and environmentally sustainable,” he added.

Moreover, MHT’s investments are focused on technologies that allow a lower carbon footprint, but the ones that are good for the environment.

In Vietnam, 76 per cent of water of MHT is recycled and put back into the production process. The winning strategy is looking at a fixed cost - investment in equipment, reducing the fixed costs and aiming at high production and throughput.
“Using AI data (real-time analytics) to look at ways to improve multiple parameters, i.e. using AI to find out new production formula to improve throughput rates. This will help gain more competitiveness in the market,” he added.

MHT is the global leader in providing advanced tungsten materials used in key industries such as electronics, chemicals, automotive, aviation and aerospace, energy and pharmaceuticals with production facilities in Vietnam, Germany, Canada, and China, servicing the world.

As the largest manufacturer of mid-stream tungsten products outside of China, the company has two research and development centres in Germany and Vietnam, and it is currently operating the Nui Phao polymetallic mine and a state-of-the art tungsten processing plant in Thai Nguyen province. MHT is also a globally significant producer of Fluorspar and Bismuth.

In the face of challenges in the digital era, MHT has actively implemented various IT and digital applications in its operations to enhance production efficiency, management, and minimise environmental impact.

The Enterprise Resource Planning (ERP) system is used to manage all information related to production, business, finance, human resources, materials, equipment operation, and the environment. The ERP system ensures continuous and accurate data updates, supporting timely and effective decision-making.

The application of the Internet of Things in the mining and processing allows remote monitoring and control of mining and mineral processing equipment. This reduces operational risks, improves efficiency, and saves maintenance costs. Digital technology is applied to mining activities such as monitoring ore in mining explosions, designing and planning mining operation.

Virtual Reality and Augmented Reality solutions are utilised in training employees, particularly in safety and equipment operation skills. This enhances training effectiveness, reduces time and costs compared to traditional training methods.

Production management software is applied to analyse data, model, and simulate to optimise the production process, save resources and energy, and reduce waste and environmental impact.

After a time facing a “dual crisis” from the pandemic and market fluctuations, with effective management solutions to overcome the difficulties, MHT achieved positive outcomes, including net revenue in 2022 was at VND15.55 trillion ($661 million), a 15 per cent growth rate over 2021.