Masan joins hands to 'Reach for a Green Era'

TNĐT 14:18, 15/11/2025

“Reaching for a Green Era” was the theme of the Exhibition on 80 Years of Achievements in Agriculture and Environment, which took place at the National Convention Center in Hanoi on November 12. At the exhibition, Masan Group introduced two typical models in agriculture and high-tech industrial materials.

Deputy Chairman of the National Assembly Le Minh Hoan visited the Masan High-Tech Materials exhibition booth.
Deputy Chairman of the National Assembly Le Minh Hoan visits the exhibition booth of Masan High-Tech Materials.

At the exhibition space, Masan Group introduced a model exemplifying Vietnamese enterprises in the journey of creating green value. Among them, WinEco represents modern agriculture applying high-tech solutions. As a pioneering brand in the socialization of clean vegetables in Vietnam, WinEco has been applying modern agricultural advancements to deliver “Clean – Delicious” products to both domestic and international consumers. All WinEco agricultural products meet strict quality standards such as VietGAP, GlobalGAP, and Organic. They are available in nearly 4,500 WinMart, WinMart+, and WiN stores nationwide, and exported to multiple international markets, including South Korea and Taiwan.

WinEco presented its journey in modern agriculture with familiar vegetables in the Vietnamese diet, such as lettuce, tomatoes, cucumbers, bell peppers,… cultivated in a circular method that save resources and are environmentally friendly. Each product is the result of continuous research and innovation, reflecting the aspiration to improve the quality of Vietnamese meals and to build the position of Vietnamese agricultural products in the international market.

Mr. Tran Phuong, Deputy Director of the Vietnam Department of Geology and Minerals, visits the exhibition booth of Masan High-Tech Materials.
Mr. Tran Phuong, Deputy Director of the Vietnam Department of Geology and Minerals, visits the exhibition booth of Masan High-Tech Materials.

Together with WinEco, MHT’s exhibition space showed Vietnam’s mastery of technology, aiming for a green future in the new materials sector. MHT operates the Nui Phao polymetallic mine in Thai Nguyen, which holds the world’s second-largest tungsten reserves. The company supplies four main products—tungsten, fluorite, bismuth, and copper—strategic materials widely used in high-tech industries such as electronics, automotive, renewable energy, aerospace, and advanced materials. MHT’s refined products, including APT (Ammonium Paratungstate), BTO (Blue Tungsten Oxide), and YTO (Yellow Tungsten Oxide), demonstrate advanced extraction and refining capabilities, achieving up to 99.9% purity, meeting and exceeding stringent international standards, and are exported to major markets such as the United States, India, and China.

Amid the wave of global supply chain restructuring, Vietnam is gradually asserting its position in the high-tech materials sector. With advantages in recycling technology and deep processing of strategic minerals, pioneering green manufacturers like MHT form the foundation for Vietnam to create growth that is aligned with responsibility and a green future.

Masan Group believes in the philosophy of “doing well by doing good.” Masan’s mission is to deliver superior products and services to 100 million Vietnamese consumers and to people around the world, enabling them to spend less on their essential daily needs. Masan realizes this vision by driving productivity through innovation, applying technology, building strong brands, and focusing on capturing major opportunities closely connected to the everyday lives of the wider public.

The member and affiliated companies of Masan Group are market leaders in fast-moving consumer goods, branded meat, retail, F&B chains, financial services, telecommunications, and the production of high value–added industrial materials. These are among the fastest-growing sectors of Vietnam’s economy.