Nui Phao Mining builds new website for Nhat Thuc Tea to stand out

On the morning of July 18, at the Nhat Thuc Tea Cooperative ("the Cooperative" or "Nhat Thuc Tea") - Khuon 2 Hamlet, Phuc Linh Commune, Nui Phao Mining held a ceremony to hand over a new website for the Cooperative at https://nhatthuctea.com/. The event was attended by leaders of the Phuc Linh Commune People’s Committee, Management and Community Relations representatives of Nui Phao Mining, along with the Cooperative standing members. 

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Nui Phao Mining held a ceremony to hand over a new website for the Cooperative.

The new website for Nhat Thuc Tea was built and developed with the support of Nui Phao Mining, aiming to enhance the Cooperative's brand recognition, boost online sales on digital platforms, and promote tea products effectively. With a modern design, eye-catching interface and smarter navigations, Nhat Thuc Tea's website strives to enhance customer experience through its sophisticated functionality. This is the first of several projects that Nui Phao Mining and its parent company, Masan High-Tech Materials, will fund and guide the Cooperative this year.

Ms. Dao Thi Thuc, Director of the Cooperative, said: "The ever-blooming transformation to digital business, especially after the Covid-19 pandemic, has accelerated the need for an efficient online presence for most companies in order to promote products, connect to consumers, and increase sales revenue. We are very grateful of Nui Phao Mining's support in building such a professional website for Nhat Thuc Tea. The Cooperative can now be more proactive in approaching customers, run marketing campaigns, and online sales with full product information and attractive promotions updated on the website".

"We highly appreciate the website and the TV reportages featuring Nhat Thuc Tea Cooperative thanks to Nui Phao Mining’s support. This is an exemplary economic development model in our Phuc Linh Commune. In the future, we hope Nui Phao Mining will continue to support the Cooperative, and join hands with Phuc Linh in  achieving the 'Advanced New Rural' status", stated Mr. Nguyen Van Linh, Vice Chairman of Phuc Linh Commune People's Committee. 

Nui Phao Mining have been providing ongoing financial and intangible support to Nhat Thuc Tea Cooperative

Accompanying the Cooperative since its foundation, Nui Phao Mining mobilized tea farmers to build a 100-hectare VietGAP-compliant tea raw materials zone in 2013, then supported the establishment of the VietGAP Tea Cooperative Group. The Company's Community officers took the group members on visits to well-established artisan villages in the province to obtain experience and coordinated with specialized departments to organize technical training on tea processing for them. Nhat Thuc Tea, after evolving from a small cooperative group to a Cooperative, was given priority access to preferential loans from the Nui Phao’s Economic Restoration Fund to invest in modern equipment and expand their business. The Company also offered the Cooperative an automatic irrigation system and connected QUACERT to advise the Cooperative on the conversion of 7.8 hectares of VietGAP tea to organic tea.

To date, Nui Phao Mining have been providing ongoing financial and intangible support to Nhat Thuc Tea Cooperative, including promoting the Cooperative’s tea products and linking with media agencies and customers, with the desire to unlock the potential of the Dai Tu tea region and help Nhat Thuc Tea become one of the most renowned tea brands in Thai Nguyen.